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The Paradox of the Golden Cage

Updated: Jul 30

My Encounter with Vineeta Agrawal

We fight for freedom in the belief that it will give us power, and for power in the belief that it will make us free. But what if, at the highest levels of success, one begins to cancel the other out?

The conventional equation is simple: freedom and power are intertwined, mutually reinforcing. To gain one is to achieve the other. Entrepreneur Vineeta Agrawal initially articulates this linear relationship with clarity. For her, freedom and power are “synonymous”. Her logic is direct: “If you are powerful, you'll be free. If you're free, you will feel empowered”. It is an appealing and intuitive formula, an initial hypothesis. However, her own lived experience provides the data for a more complex and contradictory truth, revealing that the ultimate prize for achieving absolute freedom is a new, more demanding set of constraints.

This paradox has its roots in the two different systems she has inhabited. The freedom she fought for was from a pre-capitalist, traditional system of social obligation. The freedom she won exists within a modern, capitalist system where freedom is expressed through economic power, creating a new set of market-driven obligations. Her story is a deconstruction of the transition between these two worlds, and the realization that freedom is not a destination, but a constant negotiation with different forms of constraint.

Smiling woman in circular frame on left, dark purple background. Yellow text reads: "If you are powerful, you'll be free..."

The Perception of Freedom

From the outside, Vineeta Agrawal’s life is the definition of liberation. Having fought her way out of a restrictive, orthodox family structure, her success is perceived by others as a state of total independence. This perception is based on a superficial reading of external signals: the ability to travel, to run multiple businesses, and to operate with autonomy. It is telling that this is often viewed through a patriarchal lens, with people commenting, “oh, your husband has given you so much freedom, you know you roam so freely”. This highlights a common societal flaw: female freedom is seen as a gift to be given, not a state to be earned through merit. People see the mobility and mistake it for a life without friction. This notion stems from a consumerist view of freedom, where it is seen as a product to be acquired rather than a practice to be maintained. The public consumes the image of her freedom without understanding the work and achievement of her freedom.

The Reality of the Cage

The lived reality is different. Her response to the perception of her idyllic freedom is blunt: “it's very painful. It's extremely challenging”. The power she has earned has not eliminated constraints; it has created new and more complex ones. She now has immense responsibilities to “employees, everyone expects a lot from you”. This is the paradox: the more powerful you become, the more people depend on you, and the less your time is yours. She illustrates this with a stark example, recounting how she missed a close friend’s birthday despite booking an expensive, last-minute business class flight and waiting eight hours at the airport for a seat. Her power (the ability to book the flight) was rendered useless by her systemically embedded responsibility.

Text on dark blue background: "You look very free. You have the freedom, but you are not free." - Vineeta Agrawal. Yellow text, reflective mood.

This leads to her more nuanced conclusion about her state of being. “You look very free. You have the freedom, but you are not free”. The old cage was external, made of others' expectations. The new cage is internal, constructed from her own ambition, her sense of responsibility, and the promises she has made to her team and customers. While the old cage was a prison, the new one is a self-designed arena. The walls are still there, but she remains the architect. The freedom she won was the agency to make her own decisions. But the power and success that resulted from those decisions created a new set of obligations that are just as demanding as her old constraints. As she explains, the critical difference is that her current challenges are “good problems to have”. She did escape one cage to earn the right to build her own.


A man in glasses and a plaid shirt smiles against a purple background. Text reads: "What I learned from Vineeta Agrawal."

So what can we take from her approach?

Text on a yellow background listing five insights on freedom and power, focusing on responsibility, agency, leadership, and victory.

Questions for Audience

  1. The article argues that power creates a 'new and more demanding set of constraints.' How can successful leaders and entrepreneurs proactively design their lives and businesses to mitigate the risk of becoming trapped in a 'golden cage' of their own making?

  2. Vineeta's story suggests true freedom is 'the agency to choose your own challenges.' How can someone in the early stages of their career, with less power and freedom, begin to practice this principle in their daily life?

1 Comment


This is the founder's journey in a nutshell. You fight for the freedom to build your vision, then become a slave to that same vision. The key is that it's a chosen servitude.


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